Showing posts with label online. Show all posts
Showing posts with label online. Show all posts

Sunday, September 28, 2008

The Basics of PPC

Pay Per Click advertising can be a great thing and it can be a bad thing too. It can be very bad if you don't understand how to use it properly because the charges can add up very quickly. Some big companies may spend $5,000 per day on PPC advertising, driving thousands of people to their site and making tens of thousands of dollars as a result.

If you are not careful, you might spend $100 in one day and get ZERO sale, or spend the same amount and get 50 sales, with a profit of $350. If you got that amount of money every day, you would make over $100,000 per year. Sounds good right?

The KEY to using PPC are keywords, keywords are key to getting the right kind of traffic and the right amount of good traffic. Never use generalized keywords such as "money, make money, make money online, etc" Use long-tail keywords such as "learn how to make money online easily" or "make money online without selling" or "make money online using ebay", ...those keywords are much better and will produce a higher amount of traffic. Long tail keywords make it harder for "surfers" to click on your ad unless they are interested. These types of keywords are much better due to the fact that they are less likely to be searched for by anyone who is not dedicated to the subject. I have had great success using Long tailed keywords and have increased my sales ten fold. I would recommend using them rather than regular general keywords.

Make money with Ebay and Craigslist

Craigslist and Ebay are both very powerful sales websites and when used together, one can make a good amount of money online in a short amount of time. We will get started using Craigslist.

When I first started "trying" to make money online, my first choice was Ebay. The reason that I chose Ebay was that I have had some friends who have done really well with it. This served as inspiration for me. I tried dropshipping, wholesaling, and much more but none of that worked for me. What worked for me was using Craigslist and Ebay together.

I have always been good at computers and repairing them, so when I get on Craigslist, I look for cheap or broken laptops. I pick laptops rather than desktops because of the fact that they are very easy to ship via USPS. For example, a few days ago, I found a Toshiba 3.2ghz P4 laptop for $350 on craigslist. I called the seller up and asked him if he wanted to meet me the same day to sell it, he agreed and I bought it. I brought it home and immediately listed it on Ebay. I even used the pictures of it that he had on craigslist. After a 3 day listing, it ended up selling at auction for $504. So I made a profit of around $150 in under a week with only about an hour or less of work.

Another thing that I do is buy broken laptops off of Ebay or Craigslist and repair them and resell them. I can make anywhere from $50 to $400 in pure profit when I sell them on Ebay. If I buy a broken one off of ebay, then I can use the same box that I got it in to ship it to my buyer in.