Monday, September 22, 2008

Optimizing Google Adsense to make more money

Google has enabled virtually anyone to make money with adsense. However, just because something is available to you doesn't mean that you will succeed at it. In order to make more money from Adsense, you must optimize your website and your ad placement.

1. You must blend your ads into your website or blog. By blending, I mean making the ads appear as regular links rather than advertisements. People hate being advertised to, so use the same colors of your website in the ads to make the appear as subtle background links.

2. You mustn't overwhelm the page with advertisements. This doesn't mean that you have too many ads, it means that the ads are very visually loud or are too big. Google only permits you to have 3 advertisements per page and they have a system that ensures that only 3 are shown at any given time. Try to blend the ad colors in with the rest of the site and do not have any protruding ads. Always keep the ads small and clean to get the most clicks.

3. The final thing that you must do to make more money is to have TONS of RICH content. Content is the key to getting traffic to your site and is also the key to getting people be interested in the advertisements. Have a goal of writing 1 to 2 large posts per day. Place the advertisements in or below each post in order to get the clicks. Also try to use the MED rectangle, as you may get more clicks with it compared to another format.

3. Place your advertisements in areas that will are the target of your reader's eye. Don't put ads away from the content. The person is visiting the site to read the content, so place the advertisements near the content. Link sidebars are also a great place to put the ads.

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