Pay per click vs article marketing

PPC advertising is a very effective way of driving targeted traffic to your affiliate marketing website, but it is not the only way. Article marketing, sometimes referred to as bum marketing, is a completely free way of driving targeted traffic to your website.

Pay Per Click advertising is a very good way to get a lot of targeted traffic, but does cost quite a bit of money. You can expect to pay around $0.20 to $2.00 per click. Sadly enough, only 1 out of every 20 to 50 people who visit the site through those clicks will buy a product. However nearly all of them will sign up for more information if you are getting paid on a pay per lead basis.

Article marketing involves writing an ensemble of relevant articles that will push people to visit your site and view the products that you are promoting, whether it be pay per sale or pay per lead. The types of articles that you want to write will be SEO friendly and will be on very precise subjects rather than general ones. I still get traffic to a few of my sites via articles that I wrote a few months ago. That is the wonderful thing about article marketing...when you write an article and publish it on ezine articles or a similar service, your article will remain active for months or years to come, meaning that you will continue to get traffic from these sources. It is more of a time investment than anything else. In order to keep getting a good bit of traffic from these articles, you should shoot for writing 3 to 4 articles each day for at least a month. If you run out of things to write about, then do more research on the topic and relay that research in a way that the general population will easily understand.

If you follow these guidelines and write content rich, meaningful articles that have a link to your site at the bottom, then you should see an increase in traffic to your site. Pay Per Click is better for the short term while article marketing is better for the long term. If you want a short burst of sales, then PPC may be for you, but if you want to do the work once and get results for a long time, then article marketing may be right for you. I would suggest that you use Google Analytics to track how many people are coming to your site from the articles.